Optimizing communication – BtoB

Name: Efficience3
Address: 26 rue Buirette, Reims, 51057, FR
Telephone: +33 (0)3 26 79 75 89

A manufacturer of culinary aids wanted to refine the concepts and instructions to be given to its R&D department about its product proposition.
EFFICIENCE 3 organized eight in-depth interviews and product placement with catering professionals. In this way the concepts were submitted to buyers/users and the culinary aids were tested on site.
This project has confirmed the proposition’s positioning and has identified areas of improvement for B2B communication.

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